File Branch Base Consulting

Franchise growth for service businesses that already deliver.

We advise owners across Thailand who want to expand through franchising — without diluting the craft, staffing rhythm, or customer promise that built the first location.

Request a consult See the readiness assessment

Advisors and business owners discussing franchise expansion plans in a bright meeting room

Working sessions in Bangkok and remote reviews nationwide.

Flagship advisory

Franchise Readiness Assessment

A four-to-six-week review that answers a single question: can another owner run your service to the same standard — and still earn a living after royalties?

Documents and notes from a franchise readiness review

Unit economics stress-tested against fee and royalty structures
Service delivery mapped into teachable steps
Franchisee profile and territory notes for Thailand
Written go / conditional-go / pause recommendation

Assessment details Fee guidance

Related advisory

Support around the first franchise decision

Once readiness is clear, we help document operations, shape territories, and screen operators who will protect service quality.

Notebook and planning materials for operations documentation

Operations Playbook Build

Turn daily service routines into franchise-ready manuals covering opening, delivery, quality checks, and shift handovers.

Quote based on outlet complexity

Charts and maps used for territory planning

Territory & Unit Economics Advisory

Map realistic catchment areas, fee structures, and unit-level profit models before you grant territories in Thailand.

From 65,000 THB

Business meeting for franchisee candidate review

Franchisee Recruitment Support

Define the franchisee profile, screening questions, and interview flow so you select operators who can protect service quality.

Monthly retainer from 45,000 THB

How we work

An engagement path built for owners, not slide decks

Listen to the operating reality

We start with how shifts actually run — staffing gaps, peak-hour pressure, and the exceptions you still handle personally.
Test franchise math and consistency

Margins, royalties, and service standards are checked together so a territory sale does not create an underfunded operator.
Leave a usable next step

You receive a written recommendation and a shortlist of actions — manuals, territory bands, or recruitment — ordered by risk.

View the full engagement path

From clients

“The scorecard showed our pricing exceptions were eating the margin a franchisee would need. We paused expansion for a quarter, fixed the rate card, and only then opened the first territory conversation.”

Nattapong S. · Owner, home-cleaning brand · Bangkok

Read client stories

Field notes